Mano Products

Our Journey

In 1989, 19-year-old Mr. Raja co-founded Saravana Industries to escape poverty but eventually became the sole decision-maker, leading to his exit by the silent partners. In 1999, he started Mano Products, named after his mother, with his brother Mr. Saravanan. Initially producing labour-intensive moulded cones, the company pivoted in 2015 by importing an automatic rolled sugar cone machine, targeting premium customers like Indian ice cream brands. In 2016, Mano Products expanded vertically by launching a sister company for corrugated boxes and importing machines for aluminium cone sleeves. By 2022, they further expanded to print cone sleeves using aluminium rolls.

The Inception

Founding of Saravana Industries (1989)

Age: 19
Motivation: Escape poverty
Partners: Three older partners
Role: Hardworking, became the main decision-maker

Exit from Saravana Industries

Issue: Silent partners felt excluded from decisions
Outcome: Mr. Raja was forced to leave

The Reimagination

Establishment of Mano Products (1999)

Foundation: Launched after leaving Saravana
Name: Named after his mother, Manon Mani
Partnership: Brother Saravanan joined him

Product Focus and Innovation

Initial Product: Labour-intensive moulded cones
2015 Upgrade: Imported automatic rolled sugar cone machine
- Market Shift: Targeted premium ice cream brands
Innovation: Developed cones and sleeves that fit together, reducing customer workload

The Unique Proposition

Vertical Expansion Initiatives

2016 Developments:
- Founded a sister company for corrugated boxes
- Imported machines for aluminium cone sleeves
2022 Expansion: Started in-House printing cone sleeves using aluminium rolls

The Transformative Experience

Competitive Landscape

Changing Dynamics: Now a stronger competitors with superior technologies and networks
Customer Base Shift: Transitioned from retailers and wholesalers to ice cream brands

Future Plans

Current Market: Maximized presence in Southern India
Expansion Plans: Aiming to expand production and operations to Northern states to serve the entire country

Our Team